Protect What You Love

photo: parents and their kids training together at a seminar I ran a few months ago

My good friend Rob Pincus recently launched a new campaign as of late that is simple and to the point: Protect What You Love. It’s a phenomenal statement. One that unfortunately tends to fall on deaf ears in a society that is drowned out by a an overwhelming combination of lack of responsibility and acceptance of the “ignorance is bliss” mentality.

Whether it’s your mother/father, your wife/husband, brother/sister, son/daughter, etc… There in things in our lives that we would die for. Truly die for. It’s a noble thought. it’s the greatest gift you can give someone. Your life for there’s. However the harsh truth is that if I jump in front of a bullet for my wife, or my kids, who will be there to jump in front of the next bullet? Instead of romanticizing about how you would sacrifice yourself for your kids, show that you will.

Show me that you will go get your ass kicked in a self defense class so you can harden yourself to be a better protector.

Show me that you will pay the money and take the time to attend a medical class so you can be their to save their life if you get injured.

Show me that no matter how busy you are, you can find the time to take the steps to actually be there to protect the things you love.

You claim you would do anything for those that you love… and deep down inside, I believe that you think that. But if you cared that much, why aren’t you doing anything about it? How do you know how you will react during violence, if you have never put yourself out of your own comfort zone and find out? How much can you truly know about yourself and your ability to protect the things you love, if you have never paid your dues in training?

I’ve written on this topic several times, but sometimes that dead horse does in fact need hit a few more times… for effect.

Protecting what you love… it’s not a dream… it’s not a fantasy… it’s a duty. Giving your life for your loved ones is noble, yes… but wouldn’t it be better if you instead trained yourselves and them to not have to?

Be good, train hard, one love


Check out the “Protect What You Love” shirt from I.C.E. Training HERE

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